Privacy Policy

FITSYNC LIMITED — Privacy Policy

Last updated: 9 October 2026

1. Introduction

FITSYNC LIMITED (“FITSYNC”, “we”, “us” or “our”) is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, create an account, or use our online fitness application and related services (collectively, the “Services”).

We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our Services, you acknowledge that you have read this Privacy Policy.

2. Who We Are

The organisation responsible for your personal information is:

Company name: FITSYNC LIMITED
Company number: 16437747
Email: hello@fit-sync.co.uk
Website: https://fit-sync.co.uk

For questions about this Privacy Policy or how we handle your personal information, please contact us using the email address above.

3. Personal Information We Collect

Depending on how you use our Services and which features you choose to use, we may collect the following categories of personal information.

3.1 Information You Provide

This may include:

Name and email address.
Account registration and login information.
Profile information and fitness preferences.
Fitness goals, workout preferences and training experience.
Information you provide when contacting our support team.
Feedback, survey responses and other information you voluntarily submit.

3.2 Fitness and Health Information

To provide personalised fitness features, we may collect or process information such as:

Workout history and exercise routines.
Exercise performance, training progress and activity records.
Body measurements, weight and fitness targets, where provided.
Health-related information, injuries or limitations that you choose to disclose.
Activity or health information imported from connected devices or third-party fitness services, where supported and authorised by you.

Some fitness and health information may constitute special category personal data under the UK GDPR. Where this applies, we will identify and rely on an appropriate legal basis and an additional condition for processing that information.

We will request explicit consent where required and explain how you can withdraw it.

You should only provide health information that is necessary for the features you wish to use.

3.3 Payment Information

If our Services include paid subscriptions or purchases, payments may be processed by third-party payment providers.

We may receive information such as payment status, transaction references, subscription details and limited billing information. Full payment card details are generally handled by the payment provider rather than stored directly by us, where our payment arrangements support this.

3.4 Technical and Usage Information

When you access our website or application, we may collect technical information, including:

IP address.
Device type, operating system and browser information.
Application version and diagnostic information.
Login activity and security logs.
Pages, features and services accessed.
Information about errors, performance and how our Services are used.

Analytics and similar technologies will be used in accordance with applicable consent requirements.

3.5 Information from Third Parties

Where applicable, we may receive information from payment processors, authentication providers, app stores, connected fitness platforms and wearable devices.

We will only access information from connected services where the relevant integration is available and you have authorised the access where required.

4. How We Use Your Information

We may use personal information to:

Create and manage your account.
Provide access to our fitness application and its features.
Deliver workout plans, track progress and support your fitness goals.
Personalise your experience according to your preferences.
Process subscriptions, payments and renewals.
Respond to enquiries and provide customer support.
Maintain the security, reliability and performance of our Services.
Diagnose technical problems and prevent fraud or misuse.
Understand how users interact with our Services and improve our products.
Send important service announcements and account-related communications.
Send marketing communications where legally permitted.
Comply with legal obligations and establish, exercise or defend legal claims.

We will not use personal information for purposes that are incompatible with the purposes explained in this policy without providing any additional information or obtaining consent where required.

5. Our Lawful Bases for Processing

Under the UK GDPR, we must have a lawful basis for processing personal information.

Depending on the activity, we may rely on the following lawful bases:

Contract: Processing necessary to create your account, provide the fitness application, manage subscriptions or fulfil our agreement with you.

Consent: Processing where you have given valid consent, including certain marketing activities, non-essential cookies and health-related information where consent is the appropriate legal condition.

Legitimate interests: Processing necessary for our legitimate business interests, such as securing our Services, preventing misuse and improving our application, provided those interests do not override your rights and freedoms.

Legal obligation: Processing necessary to comply with applicable laws and regulatory requirements.

Where we process health information or other special category personal data, we will also identify an applicable condition under Article 9 of the UK GDPR. We will not assume that an ordinary contractual or legitimate-interests basis alone is sufficient for processing such information.

Where processing relies on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

6. How We Share Your Information

We do not sell your personal information to third parties.

We may share personal information where necessary with:

Service providers: Hosting providers, database providers, email services, technical support providers and other suppliers that help us operate our Services.
Payment providers: Companies that securely process payments and manage subscriptions.
Analytics providers: Providers that help us understand usage and improve our Services, subject to applicable consent requirements.
Connected platforms: Fitness services, wearable-device providers or integrations you choose to connect.
Professional advisers: Lawyers, accountants and other professional advisers where reasonably necessary.
Authorities and other parties: Where required by law or necessary to protect our legal rights, users or the public.

We require service providers processing personal information on our behalf to handle it appropriately and protect it in accordance with applicable requirements.

Where information is shared with an independent third party, that party may have its own privacy policy and responsibilities.

7. International Data Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take steps required by applicable data protection law. These may include relying on UK adequacy regulations, entering into approved contractual safeguards or using another lawful transfer mechanism.

You can contact us at hello@fit-sync.co.uk for further information about international transfers relevant to your use of our Services.

8. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing our Services, meeting legal obligations, resolving disputes and enforcing agreements.

Retention periods may vary depending on the type of information:

Account information: While your account remains active and for a reasonable period afterwards where necessary.
Fitness and health information: While required to provide the relevant features or until you delete it or withdraw consent, subject to applicable legal requirements.
Payment and transaction records: For the period required for accounting, tax, fraud prevention and other legal obligations.
Customer support communications: For as long as necessary to respond to enquiries and maintain appropriate records.
Technical and security logs: For a period appropriate to security, troubleshooting and operational needs.

When information is no longer needed, we will delete it or anonymise it securely, unless we are legally required or otherwise permitted to retain it.

Actual retention periods will depend on our systems, legal obligations and operational requirements.

9. Cookies and Similar Technologies

Our website and application may use cookies and similar technologies to support functionality, maintain security, remember preferences and understand usage.

Strictly necessary technologies may be used where permitted by law. We will request consent before using non-essential cookies or similar technologies where required.

You can manage your preferences through our cookie settings, where available, and through your browser or device settings.

Disabling certain cookies may affect the availability or functionality of some features.

A separate Cookie Policy may provide further information about the technologies we use, their purposes and how long they remain active.

10. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, alteration, disclosure or misuse.

These measures may include access controls, secure authentication, encryption where appropriate, security monitoring, backups and restrictions on employee or contractor access.

However, no website, application or electronic transmission can be guaranteed to be completely secure.

You are responsible for keeping your account credentials confidential and notifying us if you believe your account has been compromised.

11. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have the right to:

Access: Request a copy of your personal information.
Rectification: Ask us to correct inaccurate or incomplete information.
Erasure: Request deletion of personal information where the legal conditions are met.
Restriction: Ask us to restrict certain processing activities.
Data portability: Receive certain information in a structured, commonly used and machine-readable format, or request its transfer where applicable.
Object: Object to processing based on legitimate interests and to direct marketing.
Withdraw consent: Withdraw consent where processing relies on consent.
Complain: Raise concerns with the UK Information Commissioner's Office (ICO).

These rights are subject to applicable legal conditions and exemptions.

To exercise your rights, contact hello@fit-sync.co.uk. We may need to verify your identity before responding.

We will respond within the time limits required by applicable data protection law.

12. Account Deletion

You may request the deletion of your FITSYNC account by contacting hello@fit-sync.co.uk or using an account deletion feature if one is available within the application.

When an account is deleted, we will delete or anonymise associated personal information where appropriate, subject to applicable legal obligations and any lawful grounds for retaining specific records.

Deleting your account may result in the loss of saved workout history, fitness progress and other account-related information.

If you have an active subscription, you may also need to cancel it separately through the relevant payment provider or app store, depending on how you subscribed.

13. Marketing Communications

We may send you marketing communications about FITSYNC products, features, services or offers where permitted by law.

Where consent is required, we will ask for it before sending marketing communications.

You can unsubscribe from marketing emails using the unsubscribe link included in the message or by contacting hello@fit-sync.co.uk.

Even if you opt out of marketing, we may still send necessary service-related communications, such as security notices, subscription updates or changes to our terms.

14. Children's Privacy

Our Services are intended for users who meet the minimum age requirements stated in our terms of service.

We do not knowingly collect children's personal information in circumstances where doing so would be unlawful. If we become aware that we have collected personal information from a child without an appropriate legal basis or required authorisation, we will take appropriate steps to address the situation.

Parents or guardians who believe that a child has provided personal information to us may contact hello@fit-sync.co.uk.

15. Third-Party Websites and Services

Our website or application may contain links to third-party websites, applications or services.

We are not responsible for the privacy practices, content or security of third-party services that we do not operate.

We encourage you to review the relevant privacy policies before providing personal information to those services.

16. Automated Processing and Personalisation

We may use automated systems to organise fitness information, recommend workouts or personalise features where these functions are available.

Where applicable, we will provide further information about automated decision-making and your rights if a decision produces legal or similarly significant effects on you.

Our Services are intended to support fitness and wellbeing. They are not a substitute for professional medical advice, diagnosis or treatment.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, business practices or legal obligations.

When we make changes, we will update the “Last updated” date at the top of this page. Where required, we will notify you of material changes or seek consent for new processing activities.

We encourage you to review this policy periodically.

18. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data protection rights or have concerns about how your information is handled, please contact:

FITSYNC LIMITED
Company number: 16437747
Email: hello@fit-sync.co.uk
Website: https://fit-sync.co.uk

You also have the right to complain to the UK Information Commissioner's Office (ICO).

ICO website: https://ico.org.uk/

We encourage you to contact us first so that we can try to resolve your concerns.